Dacia Jogger Road Trip
INSIGHT
Each vehicle in the Dacia range is unique and is catered to a certain target audience. Sandero for city dwellers, Spring for the eco-conscious etc…
IDEA
In order to replace the outdated format which was the E-Live, a format in which two Dacia experts present the specifics of each vehicle in a dealership. We decided that in order to showcase the vehicle honestly, we will invite influencers, that correspond to the target audiences interests, for a road trip.
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