About

I’m a Dublin-born, Paris-raised advertising professional with over a decade of experience shaping impactful campaigns in the heart of the French ad industry.

My journey started at Grey Paris, followed by a defining 10 year tenure at We Are Social. Over more then a decade in the social media arena, I’ve mastered the art of keeping brands culturally relevant, agile, and ahead of the curve. My portfolio spans heavy-hitting industries like Automobile, Sports, Gaming, and Telecoms.

What I Bring to the Table:

• 360° Production Expertise: From massive, traditional-scale brand activations to nimble, day-to-day editorial content creation, and everything in between.

• Talent & Creator Management: I have an intuitive, battle-tested understanding of what it takes to collaborate with external talent. Whether bridging the gap with niche micro-creators or managing high-profile celebrities, I ensure production runs seamlessly.

• Creative Leadership & Mentorship: As a lead creative on numerous high-profile projects, I pride myself on guiding and empowering junior talent, helping younger creatives sharpen their skills and reach their full potential.

• A Unique Cultural Lens: Moving from Ireland to France at age 12 gave me a naturally bilingual, bicultural perspective. Combined with a deep passion for history, geography, and global culture, I bring a unique knack for uncovering insights that truly resonate.

• Commercial & Economic Acumen: I don’t just focus on the big ideas; I understand the business behind them. I have a strong grasp of agency economics, including driving sales, protecting margins, and maximizing profitability, ensuring creative work aligns with business realities.

Dynamic, adaptable, and a natural problem-solver, I thrive on turning complex briefs into memorable creative work.

Let’s connect and create something impactful together.