Orange / Wonderful Sapin
Christmas is a wonderful time of year full of magic and decorations… especially the Christmas Tree!
For Christmas 2018, Orange created a unique Drive to Store experience. In line with the digital transformation of their stores, Orange deployed, in over 628 sale points, the #WonderfulSapin experience. An augmented reality experience created in partnership with Snapchat and Make Me Pulse that allowed the user to have their very own virtual Christmas tree and win exclusive Christmas gifts.To promote this digital experience we created a series of short videos showcasing Christmas tree fails and a scenography that incited user to test the experience in-store.
Production : Make Me Pulse
davidhorton.fr 